With the rapid growth of the cross-border e-commerce industry, TikTok Shop, an innovative feature on the TikTok platform, allows merchants to showcase and sell products directly within the app. Users can easily place orders while watching short videos. According to the latest data, TikTok Shop's conversion rate is significantly higher than traditional e-commerce platforms, with some sellers reporting a sales increase of over 30% compared to previous channels.

Since the end of 2024, TikTok has further relaxed the entry requirements for its US Shop. Merchants only need to provide basic documents such as a business license to open a store. This article will detail how to set up your TikTok US Shop in 2025, from registration to operational strategies, helping you succeed in this emerging field.

TikTok Shop is an online store created by e-commerce merchants on the TikTok platform. Through this store, merchants can showcase their products directly within the TikTok app and promote and sell them using short videos and live streams. Users can view product details, add items to their cart, and complete purchases without leaving TikTok.

Visit TikTok Shop Official Website, enter your phone number and email, get the verification code, and set a password.

Select North America as the target market and choose the standard registration method.

Upload your business license, fill in company information, legal representative ID, and perform facial recognition.

As of November 19, this is no longer mandatory. Sellers can choose to provide it based on their actual situation.

Enter the store name, select the main category (26 options available), view the required deposit amount for the selected category, create an official TikTok account (optional), and submit for review (usually takes 3-10 business days).

After successfully registering for TikTok Shop, optimizing the store design is crucial. Similar to domestic e-commerce platforms, TikTok also provides a store homepage. A reasonable layout and design can attract customer attention and increase store exposure and visibility.

Before designing the store, determine the overall style, including color schemes, font choices, and page layouts. Ensure these elements align with the brand positioning. For example, high-end brands often use classic colors like black, white, and gold, while young and trendy brands are better suited for bright and vibrant colors.

The store cover image should highlight the brand image or product features, with colors coordinated with the store theme. The logo should be simple and memorable, matching the overall store style. Consider placing the logo in a prominent position on the store homepage, such as the top or bottom.

The store homepage should be clear and concise for easy browsing. Set up multiple sections such as bestsellers, new arrivals, and special offers to attract customers. Additionally, promotional activities and discounts can stimulate purchase intent.

Optimizing the store description can more accurately convey the value and selling points of the products, increasing the likelihood of purchase. Properly placing keywords can also improve product search rankings, increasing exposure and click-through rates. When describing the store, include brand philosophy, product features, and company culture to help customers better understand the brand. Product titles should precisely include keywords related to product characteristics, functions, and uses, considering user search habits and needs.

Managing and operating multiple TikTok stores simultaneously can help sellers cover different market segments and product lines, increasing brand exposure and sales opportunities. However, during the process, pay attention to account security and independence to avoid account linkage issues caused by frequent IP address changes. It is recommended to set up an independent operating environment for each store and use professional tools to simulate independent device environments to ensure account security.

What are the requirements to open a TikTok Shop?

How to increase store exposure?

To increase TikTok Shop exposure, you can publish high-quality content, use tags and keywords effectively, collaborate with KOLs, actively interact with users, utilize TikTok ads, participate in platform activities, and optimize store information and product descriptions.

What are the costs associated with TikTok Shop?

The above is a detailed guide on how to open a TikTok Shop in 2025. We hope it helps you. If you have any questions or need further assistance, please feel free to contact us at [email protected].