How to Open a TikTok Shop in 2025
How to Open a TikTok Shop in 2025
With the rapid growth of the cross-border e-commerce industry, TikTok Shop, an innovative feature on the
TikTok platform, allows merchants to showcase and sell products directly within the app. Users can easily
place orders while watching short videos. According to the latest data, TikTok Shop's conversion rate is
significantly higher than traditional e-commerce platforms, with some sellers reporting a sales increase of
over 30% compared to previous channels.
Since the end of 2024, TikTok has further relaxed the entry requirements for its US Shop. Merchants only need
to provide basic documents such as a business license to open a store. This article will detail how to set up
your TikTok US Shop in 2025, from registration to operational strategies, helping you succeed in this emerging
field.
What is TikTok Shop?
TikTok Shop is an online store created by e-commerce merchants on the TikTok platform. Through this store,
merchants can showcase their products directly within the TikTok app and promote and sell them using short
videos and live streams. Users can view product details, add items to their cart, and complete purchases
without leaving TikTok.
For cross-border e-commerce sellers, using TikTok Shop can:
- Expand sales channels and reach a broader customer base.
- Enhance brand influence by effectively showcasing brand image and product features.
- Boost international sales and explore new markets.
- Leverage the platform's massive traffic pool to efficiently reach potential customers.
- Reduce marketing costs by achieving efficient marketing through short videos and live streams.
By fully utilizing TikTok's traffic advantages and social attributes, e-commerce sellers can more effectively
reach global consumers, increase brand awareness, and boost sales.
How to Open a TikTok US Shop?
Basic Requirements
For entities in Mainland China and Hong Kong:
- Provide a valid business license (individual businesses are not supported).
- Ensure the ability to ship locally within the US.
- Products must comply with local export regulations and platform governance standards.
- (Optional) Experience in operating third-party e-commerce platforms.
Required Documents
- Copy or original of the business license.
- Identity documents of the legal representative (Mainland China ID/Hong Kong ID/Passport).
- Unique phone number and email address.
- (Optional) Proof of operation on third-party e-commerce platforms (not mandatory since late 2024).
This means that sellers only need to provide a business license, identity information, phone number, and email
address to register a TikTok US cross-border store account, indicating that TikTok US Shop is now fully open
for entry.
Registration Process
Step 1: Register a TikTok Account
Visit
TikTok Shop Official Website, enter
your phone number and email, get the verification code, and set a password.
Step 2: Choose a Market
Select North America as the target market and choose the standard registration method.
Step 3: Merchant Verification
Upload your business license, fill in company information, legal representative ID, and perform facial
recognition.
Step 4: (Optional) Provide Proof of Third-Party Platform Operations
As of November 19, this is no longer mandatory. Sellers can choose to provide it based on their actual
situation.
Step 5: Store Setup
Enter the store name, select the main category (26 options available), view the required deposit amount for
the selected category, create an official TikTok account (optional), and submit for review (usually takes 3-10
business days).
TikTok Shop Store Design
After successfully registering for TikTok Shop, optimizing the store design is crucial. Similar to domestic
e-commerce platforms, TikTok also provides a store homepage. A reasonable layout and design can attract
customer attention and increase store exposure and visibility.
Store Style
Before designing the store, determine the overall style, including color schemes, font choices, and page
layouts. Ensure these elements align with the brand positioning. For example, high-end brands often use
classic colors like black, white, and gold, while young and trendy brands are better suited for bright and
vibrant colors.
Store Cover and Logo
The store cover image should highlight the brand image or product features, with colors coordinated with the
store theme. The logo should be simple and memorable, matching the overall store style. Consider placing the
logo in a prominent position on the store homepage, such as the top or bottom.
Store Homepage Layout
The store homepage should be clear and concise for easy browsing. Set up multiple sections such as
bestsellers, new arrivals, and special offers to attract customers. Additionally, promotional activities and
discounts can stimulate purchase intent.
Store Description and Product Titles
Optimizing the store description can more accurately convey the value and selling points of the products,
increasing the likelihood of purchase. Properly placing keywords can also improve product search rankings,
increasing exposure and click-through rates. When describing the store, include brand philosophy, product
features, and company culture to help customers better understand the brand. Product titles should precisely
include keywords related to product characteristics, functions, and uses, considering user search habits and
needs.
TikTok Shop Operation Tips
Managing and operating multiple TikTok stores simultaneously can help sellers cover different market segments
and product lines, increasing brand exposure and sales opportunities. However, during the process, pay
attention to account security and independence to avoid account linkage issues caused by frequent IP address
changes. It is recommended to set up an independent operating environment for each store and use professional
tools to simulate independent device environments to ensure account security.
FAQs
What are the requirements to open a TikTok Shop?
To open a TikTok Shop, you need to meet the following requirements:
- A valid business license applicable to Mainland China or Hong Kong.
- Legal representative documents, such as an ID card or passport.
- Unique contact information, including a phone number and email address.
- (Optional) Experience in operating third-party e-commerce platforms.
- Product compliance with local export regulations and platform governance standards.
- Local warehousing capability for the US market.
How to increase store exposure?
To increase TikTok Shop exposure, you can publish high-quality content, use tags and keywords effectively,
collaborate with KOLs, actively interact with users, utilize TikTok ads, participate in platform activities,
and optimize store information and product descriptions.
What are the costs associated with TikTok Shop?
- Platform commission: TikTok Shop charges a percentage of sales, typically between 6%-10%.
- Transaction fees: TikTok charges 1%-2% per transaction for payment processing services.
- Advertising costs: TikTok offers CPC (cost-per-click) and CPM (cost-per-thousand-impressions)
advertising models, with costs varying by ad type and region.
- Deposit: In some cases, TikTok Shop requires a deposit, which depends on the merchant's category, scale,
and sales volume, usually ranging from a few thousand to tens of thousands of yuan.
- Other operational costs: These include product procurement, logistics, and after-sales service costs.
- Logistics fees: Cross-border e-commerce logistics costs are typically high, and merchants should
consider this when opening a TikTok Shop.
- Other fees: These may include delivery fees, packaging fees, and return handling fees.
Conclusion
The above is a detailed guide on how to open a TikTok Shop in 2025. We hope it helps you. If you have any
questions or need further assistance, please feel free to contact us at
[email protected].